Objectives: The explosive growth in amounts of data around the world continues to accelerate. This deluge of data, associated with societal awareness of their strategic value, is generating a paradigm shift in the global business world: the advent of a data-driven era.
This MSc provides solid multidisciplinary training adapted to a context, where marketing professionals must get used to operating in a volatile, rapidly changing and technology-driven economic environment and master new forms of expertise at the junction between innovation in Digital Marketing Marketing, Business Analytics and Artificial Intelligence.
Degree Level (EU) : 7 - (EQC level or equivalent)
Duration and terms: 1 year
Dedicated web site: https://www.tbs-education.fr/formation/data-science-and-artificial-intelligence/